The Sales Process has to support the Marketing / Business plan - particularly when specific customer groups are selected for the business growth requirement.
The process needs to be defined and documented as being suitable for selling your products or services to your selected customers - using tools which help to speed up the process.
PPC will work with you to define the right sales process, tools and sales cycle times for you to enable you to measure and monitor progress and make decisions on whether your target selection or sales velocity are in line with your sales ambition.
Sales processes are essential in terms of being able to measure your probable performance vs budget, but also to assess whether you are really making progress vs a particular target.
Following a defined sales process with clear steps and tools will make sure you can track your pipeline development and the sales velocity of your sales team.
"PPC works with you to create a specific sales process for your business or product which focusses on your target customers and business ambition. Taking a realistic view of the sales cycle time and ensuring that stage goals / sales milestones are set which will allow you to monitor progress."