Having a Marketing / Business Plan which is realistic, thought through and well documented, should be the cornerstone of your business. This strategy document sets out your company ambition and provides the platform for all of the communication materials to your selected customers and should be known by all of the key members of your team.
It is a highly interactive program that demands time and the ability to challenge yourself and your team on a path towards determining your current position in your market and to develop your future plans around your true value proposition to your selected customers.
Taking a 3 - 5 year view of your business - the dynamics surrounding it and assisting you to develop a realistic plan to develop your business.
"PPC works with you and your team to review your current position in your chosen market - and whether the strategy you are currently following is going to meet your business ambition."